Apple CEO Steve Jobs announced during the iPhone 4 press conference that Apple will be giving away the protective cases to buyers of its latest iPhone to alleviate the so-called “death grip” problem in which holding the phone with a bare hand can muffle the wireless signal. This will be eligible to the more than 3 million people who have already bought the iPhone 4 as well as new buyers through Sept. 30. People who have already purchased the $29 “Bumper” cases on their own will also be refunded. In addition to that, if purchasers are still unhappy with the iPhone 4(before or after they have got the free cases), Apple will offer a full refund if the iPhone 4 is returned undamaged within 30 days. So, the message that Steve Jobs is sending out is quite loud and clear and that Apple loves their users and try very hard to delight and surprise them.

Below is the live coverage on how he communicated this message during the iPhone 4 press conference call:-

So, apart from this key message that Apple CEO Steve Jobs would like to convey to the new purchasers of the iPhone 4, what else did he cover during the iPhone 4 press conference?

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Apple will be holding a press conference on this coming Friday(16th July, 2010) 10am PST. The topic of discussion is about the iPhone 4. Most likely it is to address the issues related to the iPhone 4 Antennas. For the past 3 weeks, there have been a lot of complaints about the iPhone 4 antennas. Most of the complaints are citing signal loss issues when it is held in a certain way.

With the strong sales recorded for the iPhone 4, Apple has better address this issue well. Otherwise, they may be pissing off some of their most loyal and die-hard fans. Apple has recorded 1.7 Million units sale in the first 3 days of launch. This is another record in the Apple history. In 2008 and 2009, Apple has sold 1 million each of the iPhone 3G and iPhone 3GS respectively in their initial weekend of sales.

Apple has initially claimed that the antenna issue was merely a software problem that the onscreen signal strength display is over-stating the actual signal strength. Consumer Reports and some other sources have conducted a laboratory test which proves that the iPhone 4 does suffer from higher signal attenuation compared to other devices and that a software fix will not be able to solve the problem. With this report going into mainstream news, Apple is once again in the hot seat.

Below is the video by Consumer Reports about the iPhone 4 antenna issue.

So, what will Apple be announcing this coming Friday?

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