iPhone for Enterprise

Since the deployment of the 2.0 OS(and currently with the upgraded 3.0 OS), the iPhone has started making its way into Enterprises. There are more and more Enterprises that have started to use the iPhones for their Business operations.

Listen to what some of the companies are saying about this:-

Below are some of the companies that are currently using the iPhone very successfully as an Enterprise tool:-

Gannett:-

Media giant Gannett embraces the iPhone to transform its 900-plus publications, including the flagship USA Today, from traditional printed format into interactive, always-on media. Gannett launched its USAToday App on the Apple’s Appstore and managed to clock in a million downloads within 53 days. Using this app, it is virtually having your daily newspaper delivered to your iPhone.

Kraft:-

With over 100,000 employees worldwide, Kraft is one of the largest food manufacturer in the US as well as the world. It is making use of the iPhone for its internal employee communications. Kraft employees are using the iPhone for push email, calendar as well as contacts. It has also developed an Application called the “iFood Assistant” to help its customer with a huge library of delicious recipes, instructional cooking videos, full-meal shopping lists as well as a store locator. Below is a video on how they are using the iPhone within their company.

Trek:-

Trek Bicycle Corporation is one of the world leader in bicycle design and manufacturing. With over 5,000 dealers worldwide, Trek is using podcasts specially formatted for iPhone to deliver timely updates to product information as well as to conduct sales training to its global dealer network. With the help of the podcasts, a Trek salesperson can just easily take out the iPhone to show difficult to visualize features to the customers. Similarly, customers who have seen the Trek videos can easily go to the store and show the sales person which features they wanted using the iPhones. This is indeed a portable sales tool for Trek Bicycle Corporation.