Apple to hold a press conference about the iPhone 4

Apple will be holding a press conference on this coming Friday(16th July, 2010) 10am PST. The topic of discussion is about the iPhone 4. Most likely it is to address the issues related to the iPhone 4 Antennas. For the past 3 weeks, there have been a lot of complaints about the iPhone 4 antennas. Most of the complaints are citing signal loss issues when it is held in a certain way.

With the strong sales recorded for the iPhone 4, Apple has better address this issue well. Otherwise, they may be pissing off some of their most loyal and die-hard fans. Apple has recorded 1.7 Million units sale in the first 3 days of launch. This is another record in the Apple history. In 2008 and 2009, Apple has sold 1 million each of the iPhone 3G and iPhone 3GS respectively in their initial weekend of sales.

Apple has initially claimed that the antenna issue was merely a software problem that the onscreen signal strength display is over-stating the actual signal strength. Consumer Reports and some other sources have conducted a laboratory test which proves that the iPhone 4 does suffer from higher signal attenuation compared to other devices and that a software fix will not be able to solve the problem. With this report going into mainstream news, Apple is once again in the hot seat.

Below is the video by Consumer Reports about the iPhone 4 antenna issue.

So, what will Apple be announcing this coming Friday?

Below are some of the guesses from other major news/blogs/forums:-

1.  Apple to recall the iPhone 4

2.  Apple to issue a free upgrade of the phone when the problem is fixed

3.  Apple to continue to deny the issue

4. Apple to issue a bumper cover to all iPhone 4 purchasers  - quick fix and cheaper option

Below is a video on how the bumper option works to fix the Apple iPhone 4′s antenna issue.

Let’s keep our fingers crossed on this and not speculate too much until we hear it from Apple.  :-)

Related posts:

1. News: Video of iPhone 4 presentation by Steve Jobs during the World Wide Developer Conference in San Francisco
2. News: Apple launches iPad internationally
3. News: Apple CEO launches the iPAD
4. News: Apple iPhone’s top selling (non-gaming) Apps for 2009
5. News: Apple iPhone Platform – Overview & Application Development Talk by Percy Chen

Tagged with: Apple press conference • iPhone 4 antenna issue

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