News: Apple iPhone Platform – Overview & Application Development Talk by Percy Chen

In recent months, companies in the technological field has been retrenching workers and cut back on research. Apple on the other hand is succeeding in this downturn in the same way it thrived through the last. They invest and invent innovative products to path its way to a brighter future. Recently by updating the iPods and revealing the long anticipated iPhone, the portables have not only cushioned the worst of the economic downturn but also helped propel the company forward. The accompanying commercial platform, the iTunes store and App Store that Apple has built, is also a leader and serve as a role model for the industry to showcase how online- and cloud-based services should be implemented. The potent combination of the cool hardware and content-rich stores, served to further fortified and differentiate Apple’s position in the mobile universe, which is predominated by established mobile device giants like the Nokia and Motorola. Apple has through time shown to us that by keeping to a promise to deliver products that “just work” and feature deep hardware, software and cloud integration have a distinct advantage over things that are simply “cheap” in dollar terms only.Despite being one of the most exciting and sophisticated devices, developing application and content for this platform is not as hard as you think. Together with the AppStore, it has quickly become visible that this is a great avenue for independent developers to compete worldwide with big named software companies.

This technical seminar will show you how easily and quickly you could get your hands dirty and start your path towards the design for the next top selling apps. The session will be examples driven to help developers not familiar with Xcode to get started as pain-free as possible. The talk will cover some of the following topics:

• Getting Started: Xcode tool
• Objective-C 101: Covers the basic of Objective-C
• Cocoa: Using existing classes in Cocoa for UI
• Memory Management: Introduction to memory management on Iphone
• Real life Application: Demonstrate the ease of developing software

Percy started his immerse interest in electronics at an early age of 10. At 12, he was admitted to National university of Singapore under a special arrangement to pursue his interest in engineering. At the period of time, he was under the mentorship of Dr. Marcelo H. Ang Jr. involving in numerous AI robotics project with collaboration with the Singapore Science Center as well as Kent Ridge digital labs. In 1997, his design of a computer guided Catheter guide wire simulation device, earned him his 1st patent with the US patent office.In 2003, Percy graduated with an honors degree in Bachelor of Science (Computer Engineering) from Drexel University in the US. During his time with Drexel, he involved in the Spiral project involving design of High performance computer design using FPGAs. In 2005, he furthered his tertiary education and received his Master of Science specializing in VLSI system design from Westminster University in London.

After working as a freelance designer, focusing more on embedded systems for about 2 years, Percy was hired to join the IP design team in Altera for embedded firmware design. His main area of expertise is in Ethernet applications, drivers and stack design, as well as HAL driver designing for the peripheral for the Altera SOPC platform. In 2008, Percy was elected to lead a newly formed university program as the regional manager for South East Asia for Altera Corporation. His role and responsibility involves building strong ties with universities in this region.

FREE ADMISSION!

Agenda: 2.00-2.30pm    Registration & Networking 2.30-4.30pm    Technical Talk 4.30-5.00pm    Q & A Session 5.00-5.30pm    Refreshment & Networking

Register online now at http://dreamcatcher.asia/TechTalk.html For further enquiry please contact: DreamCatcher (euniceooi@dreamcatcher.asia) USM Admin (skfong@usm.my) IEM Admin (eetd.iem@gmail.com)

Brochure for the talk can be downloaded below:-

http://dreamcatcher.asia/Technical_talk_02.pdf